Audi E-tron GT - Kill the Demon
An abstract Audi advertisement for the E-tron GT combining real footage with a fully CGI 3D environment. This project focuses on environmental building, lighting, and shading to create an immersive visual experience around the vehicle.
Shot Breakdown
Shot 040
Shot 050
Shot 060
Shot 080
Shot 100
Shot 120
Shot 130
Shot 160
Shot 170
Shot 180
Shot 190
Shot 210
Project Details
- Project: Audi E-tron GT - Kill the Demon
- Type: Abstract Car Commercial / VFX Project
- Focus: 3D Environment Building, Lighting & Shading
- Software: Cinema 4D, Houdini, Octane Render, Nuke
- Year: 2024
Project Description
"Kill the Demon" is an abstract commercial for the Audi E-tron GT that combines real footage with a fully computer-generated 3D environment. The project focuses on creating an immersive visual experience where the vehicle is placed within abstract, otherworldly environments.
My role in this project was exclusively focused on the 3D aspects: creating detailed environments, setting up realistic lighting scenarios, and developing sophisticated shading networks. The real car footage was seamlessly integrated into these digital worlds through precise compositing work.
Technical Highlights:
- Full 3D environment creation and world building
- Advanced lighting setups for photorealistic integration
- Complex shading networks for various materials
- Seamless integration of real footage with CGI environments
- Multiple shot variations with consistent visual language
- Render optimization for high-quality output